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HyperNatural: Eco-Luxury for the Modern Man
Embracing Nature’s Elegance
Imagine stepping into a closet where every garment whispers a tale of nature's finest materials, meticulously crafted without the taint of harmful chemicals. At the helm of this eco-revolution stands Chris Kolbe, a seasoned visionary with a storied past at iconic brands like Ralph Lauren and J. Crew. Driven by a mission to harmonize elegance with ecological integrity, Chris co-founded HyperNatural, together with Christian Arkins, the former head designer of J.Crew.
HyperNatural is a brand that doesn't just clothe you but transforms how you feel about what you wear. Here, every piece is a testament to nature’s elegance, a promise of luxury reimagined through the lens of sustainability. Dedicated to crafting premium apparel from nature’s finest materials, HyperNatural avoids virgin polyester, plastics, chemical dyes, and harmful petrol chemicals.
From Vision to Innovation
Chris Kolbe’s extensive experience at iconic brands highlighted the need for sustainable materials in high-end fashion. Collaborating with experts, Chris has developed HyperCool Jade, a patented fabric that cools the skin and boasts numerous health benefits. This groundbreaking material reduces inflammation and enhances blood circulation, offering a luxurious feel perfect for premium menswear. HyperNatural is setting new standards in eco-friendly innovation.
The Art of Thoughtful Design
In the realm of premium essentials, HyperNatural distinguishes itself with simple, refined, and enduring designs. A standout feature is the hidden cleaning pocket inside their shirts, a thoughtful touch for cleaning glasses. This detail resonates with customers who value both convenience and sophistication. Known for its nuanced use of color, HyperNatural’s palette ranges from subtle to radiant. The brand’s commitment to quality shines through in their choice of materials, like mother-of-pearl buttons, which add a unique and elegant touch to their garments.
Commitment to Sustainability
At HyperNatural, sustainability is woven into the very fabric of their operations. The brand donates 1% of sales to environmental causes and ensures all production waste is repurposed. Through regenerative processes, HyperNatural minimizes waste and reuses scrap materials. Their strategic proximity of mills and factories reduces transportation emissions, showcasing a thoughtful approach to reducing their carbon footprint. Future plans include on-demand production in California, further embodying their commitment to eco-friendly luxury.
The Future of Eco-Luxury with Taelor
HyperNatural is setting new standards in the industry. The brand’s commitment to eco-friendly practices ensure that every piece of clothing not only looks good but also feels good and does good for the planet. The brand’s partnership with Taelor reflects its dedication to sustainable luxury. Taelor’s platform allows customers to experience HyperNatural’s innovative materials and designs firsthand, fostering a deep brand connection. For the modern man who values both style and sustainability, HyperNatural offers the perfect blend of luxury and nature.
Welcome to the future of fashion, where every thread tells a story of innovation, care, and timeless style.
(The blog has been extracted from a conversation between HyperNatural CEO and Co-founder Chris Kolbe, fashion writer Laurie M. and Taelor CEO Anya Cheng.)
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