New Arrivals
Rent HyperNatural on Taelor
Since its launch in 2023 with the quintessential men's polo shirt, HyperNatural has expanded to offer a range of premium, eco-friendly apparel. With a mission to revolutionize fashion, HyperNatural delivers unparalleled comfort, functionality, and environmental consciousness.
Only Natural comfort for you
“the most comfortable shirt on the planet.”
HyperNatural created the first-ever shirt made from Jade Stone & Crab Shells. They take a conscious approach to blending luxury with performance.
Comfort: It's in our nature
Premium comfort, functionality, and sustainability all in one - without polyester, plastics, or harmful chemicals.
HyperNatural is a climate solutions company dedicated to solving our textile pollution problem through better materials innovation. They believe the way to make sustainable apparel more commercial is to go beyond “doing the right thing” to simply being the best option for everyone.
Founder's Story
Chris Kolbe: Pioneering Sustainable Fashion Leadership
Chris Kolbe, the co-founder of HyperNatural, is a retail and fashion executive with over 30 years of experience. After decades in the apparel industry, Chris decided that now, more than ever, the world needs brands like HyperNatural to lead a biomaterials transformation in the fashion and performance apparel industry.