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From Florence to Florida: Borgo28's Journey of Sartorial Excellence
Imagine a quaint street in Florence, Italy, lined with historic architecture. Among them is one of the most iconic buildings in the city - Borgo Ognissanti 28. This is where the story of Borgo28 begins. Founded by Shayne Regan – whose creative journey took him from New Zealand to Australia, then to London and finally to Italy – Borgo28 embodies the essence of Italian sartorial luxury.
In the world of menswear, few brands capture elegance and innovation quite like Borgo28. Shayne, who lived in Italy for 23 years, was deeply influenced by Italian craftsmanship. “I lived in Florence and fell in love with hand tailoring and attention to detail,” he says. This love for detail is the cornerstone of Borgo28's design philosophy.
In 2013, Shayne moved to Florida to grow his brand, partnering with Ballin International, a renowned third-generation business. The rest, as they say, is history.
The Borgo28 Aesthetic: Crafted for Comfort
Borgo28 is not just another menswear brand. It’s a label that combines traditional tailoring with modern needs. Shayne's expertise in hand tailoring ensures that each piece is not only stylish but also functional. “We cut our shirts narrower across the front and wider at the back,” explains Shayne. This unique fit is designed for modern life, where men spend a lot of time driving, using computers, and on their phones.
This thoughtful design approach is evident in every Borgo28 garment. The clothes are tailored to fit perfectly, eliminating the discomfort often associated with off-the-rack fashion. Whether it’s a shirt, jacket, or pair of trousers, each item is made to move with you, ensuring you look good and feel great.
The Sartorial Sportswear Revolution
Borgo28 offers a unique blend of soft tailoring and casual wear, creating what Shayne likes to call "sartorial sportswear." This fusion results in clothing that is versatile enough for any occasion, whether it's a day at the office or a night out on the town. The clean, authoritative lines of their garments are designed for the active man who values both style and comfort.
Sustainability at Borgo28: Fashion with a Conscience
In today’s world, sustainability is more than a buzzword; it’s a necessity. Borgo28 takes this responsibility seriously. “99% of our products are made from natural fibers,” says Shayne. Unlike synthetic materials that contribute to environmental degradation, natural fibers are biodegradable and have a lower ecological impact.
Borgo28’s commitment to sustainability extends to their production processes. The factories they work with recycle water and adhere to strict environmental standards. This dedication ensures that when you buy Borgo28 attire, you are assured of not only style but also eco-friendliness. It’s fashion you can feel good about wearing.
Looking Forward: What's Next for Borgo28?
Borgo28 is always evolving, with new designs and collections that push the boundaries of men’s fashion. Shayne is excited about the future. “We’ve seen great success with bold stripes and unique knit models,” he shares. These elements are set to feature prominently in upcoming collections.
The partnership with Taelor is also opening new doors for Borgo28. “Taelor helps us reach new customers who might not have discovered us otherwise,” says Shayne. This collaboration allows men to experiment with new styles and discover the unique quality of Borgo28 garments.
Expert stylists assisted by AI to pick items that match your preferences and occasions.
Rent up to 10 items per month to get ready for the week and achieve your goals.
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Join the Borgo28 Revolution
More than just a brand, Borgo28 is a movement towards better, more conscious fashion. With a foundation built on quality, sustainability, and impeccable design, Borgo28 is setting a new standard in menswear. Whether you’re dressing for work or a special evening out, Borgo28 ensures you look your best.
Discover the difference for yourself. Embrace the elegance of Borgo28 and join a community of men who value style, comfort, and sustainability. Step into the future of fashion with Borgo28.
(The blog has been extracted from a conversation between Borgo28 Founder Shayne Regan, fashion writer Laurie M. and Taelor CEO Anya Cheng.)
Want some help finding clothes that will make you the best possible version of you? Let Taelor help. Taelor is a menswear rental subscription service dedicated to helping men look their best when it matters most. Our styling service, powered by a human stylist and assisted by artificial intelligence, finds the clothes that help you win – at work, on a date, at a party, or wherever you spend your time.
