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Gear Up for Adventure with Wise River
Eco-friendly fashion for the adventurous spirit
The spirit of adventure and a commitment to sustainability come together seamlessly with Wise River. Founder and CEO Nick Sciubba shares how his passion for the outdoors and fashion led to the creation of a brand that champions both style and the environment. Discover how Wise River is redefining outdoor apparel with a sustainable twist.
From corporate to the great outdoors
Nick Sciubba’s journey in the apparel industry began with roles at iconic brands like Ralph Lauren and Gap. Witnessing the industry’s often ruthless focus on cost and speed, Nick felt a strong urge to do things differently. This drive led him to create Wise River, a brand that values supply chain transparency and ethical practices. With the tagline, “Outdoor gear that’s kind to the outdoors,” Wise River aims to blend functionality with sustainability, ensuring that adventurers can explore responsibly.
Nature-inspired design: Earthy tones and unique details
Wise River’s design philosophy is deeply rooted in nature. Earth tones dominate the collection, reflecting the brand’s outdoor ethos. A standout feature of their apparel is the use of coconut buttons. These eco-friendly alternatives not only reduce environmental impact but also add a unique, rustic charm to each piece. Made from the resin of coconut shells, these buttons vary in color and pattern, adding an element of individuality to every shirt and jacket.
Sustainability in every stitch
Sustainability at Wise River is more than just a buzzword; it's a core principle. The brand minimizes waste by repurposing production scraps into new products, such as t-shirts with pockets made from leftover button-down fabrics. Moreover, Wise River strategically sources and manufactures in the same regions to cut down on greenhouse gas emissions. This approach ensures that each product journey is as eco-friendly as possible, from fabric sourcing to final assembly.
Where Versatility meets Style
Wise River’s partnership with Taelor highlights their commitment to versatility and style. Taelor’s customers, who seek curated wardrobes that fit their dynamic lifestyles, find a perfect match in Wise River’s gear. Designed to transition seamlessly from rugged outdoor adventures to casual social settings, Wise River’s apparel embodies the spirit of versatility. This collaboration underscores the importance of adaptable, sustainable fashion for the modern adventurer.
Charting New Trails: A call to adventure with a conscience
Wise River is constantly evolving, bringing new innovations to their adventurous customers. Their flagship Downing shirt, made from Tencel, has become a staple. As the brand continues to expand, they remain true to their mission of offering gear that looks good and performs well, no matter where your adventures take you.
Wise River is more than a fashion brand; it’s a call to adventure with a conscience. With a focus on innovative design, eco-friendly materials, and a transparent supply chain, Nick Sciubba and his team are setting new standards in outdoor apparel. For those who seek to explore the wild while looking their best, Wise River offers the perfect blend of style and sustainability. As they continue to grow and innovate, Wise River is paving the way for a future where fashion and adventure go hand in hand, responsibly and stylishly.
(The blog has been extracted from a conversation between Wise River Founder & CEO Nick Sciubba, fashion writer Laurie M. and Taelor CEO Anya Cheng.)
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