Nikkei Business | Will men's clothing rental market expand?

Summary: Taelor, a men's clothing rental fashion company, launched a shirt-based clothing rental subscription service.

Nikkei Business Publications | May 18, 2021

In February 2021, Taelor, a San Francisco men’s fashion startup, launched a shirt-based clothing rental subscription service. By focusing on rentals for men and being environmentally friendly, we will capture a segment different from Stitch Fix, which is currently the leading fashion subscription service in the U.S.

Taelor is a service that is a perfect solution for busy individuals who don’t want to spend time shopping or picking out their clothes. “I want to look good, but I don't really want to spend time shopping,” says Danny Ma, one of Taelor’s first customers.

Cheng — who has previously led digital innovation teams at Facebook, eBay, Target, McDonald’s and Sears — said she originally got the idea to start a clothing rental subscription service for men after becoming a huge fan of other clothing rental subscription services herself.

For a flat, monthly fee of $59.99 per month, customers get two boxes per month, which include four shirts per box, which includes complimentary personalized styling, dry cleaning, and shipping both ways — making the process of renting and returning clothing easy and effortless.

The monthly subscription costs $109. Converted to Japanese yen, it's about 6500 yen, which is like buying two shirts at UNIQLO. It costs less than 80,000 yen a year, and there is no need for cleaning costs. Currently, it is in the pre-stage of full-scale service, and since April 2021, it has been providing services to customers in the United States by narrowing down the size to "M."

Click here to read the original article Nikkei Business Publications by Yohei Ichishima