Minimalist, natural, unique

POPULAR ASIAN “BU-YIE”: BREATHABLE & COLORFUL

“Bu-Yie” is a kind of clothes that are hand-made with linen and cotton and colored with natural dye, which gives each item their uniqueness of color.

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POPULAR ASIAN “BU-YIE”: BREATHABLE & COLORFUL
ZEN. COMPANION OF MEN AND NATURE

COMFORTABLE, RELAXED

ZEN. COMPANION OF MEN AND NATURE

Taiwan culture-inspired clothing with a simple, casual look. Rooted in the idea that the clothing should be wearable but also make one feel better – spiritually fulfilling, versatile and traditional styles that fit all genders and ages.

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Designer's STORY

ADVOCATE OF ARTS, THEATER, AND SUSTAINABILITY

As an advocate of the arts, founder Hui-Chun Cheng has sponsored many theatrical events and believes that life is our stage and clothes are the prop. His clothing reflects his philosophy of life: pay attention to every moment, and enjoy every moment.

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ADVOCATE OF ARTS, THEATER, AND SUSTAINABILITY
HyperNatural Midnight Navy Oak Hill Tipped Slim Fit Micro-Pique Polo with Hyper-Cool JadeHyperNatural Midnight Navy Oak Hill Tipped Slim Fit Micro-Pique Polo with Hyper-Cool Jade
HyperNatural Coral Premium Bio-performance Classic Fit Pinehurst PoloHyperNatural Coral Premium Bio-performance Classic Fit Pinehurst Polo
HyperNatural Cream Premium Bio-performance Matterhorn Classic Fit Micro-Pique Tipped Polo with Hyper-Cool JadeHyperNatural Cream Premium Bio-performance Matterhorn Classic Fit Micro-Pique Tipped Polo with Hyper-Cool Jade
HyperNatural Midnight Navy Premium Bio-performance Matterhorn Slim Fit Oxford Micro-Pique Polo with Hyper-Cool JadeHyperNatural Midnight Navy Premium Bio-performance Matterhorn Slim Fit Oxford Micro-Pique Polo with Hyper-Cool Jade
HyperNatural Tan/White Striped Premium Bio-performance Pinehurst Classic Fit Jersey Polo with Hyper-Cool JadeHyperNatural Tan/White Striped Premium Bio-performance Pinehurst Classic Fit Jersey Polo with Hyper-Cool Jade
HyperNatural Black Premium Bio-performance Dagger Slim Fit Micro-Pique Polo with Hyper-Cool JadeHyperNatural Black Premium Bio-performance Dagger Slim Fit Micro-Pique Polo with Hyper-Cool Jade
HyperNatural Light Pink Premium Bio-performance El Capitán Classic Fit Micro-Pique Polo with Hyper-Cool JadeHyperNatural Light Pink Premium Bio-performance El Capitán Classic Fit Micro-Pique Polo with Hyper-Cool Jade
HyperNatural Blue Premium Bio-performance El Capitán Classic Fit Micro-Pique Polo with Hyper-Cool JadeHyperNatural Blue Premium Bio-performance El Capitán Classic Fit Micro-Pique Polo with Hyper-Cool Jade